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Our Story

China Sport Business Consulting is an international provider of business information and specialist consultancy that enables people to develop and grow sports businesses in the Chinese market.

We at China Sport Business Consulting are the first stop on your journey into China. We pride ourselves on the intelligence, ideas, network, and project management competence that add value to our clients.

Founded in August 2005, we started as a consultant, deal-maker, relationship builder, and marketing communications agency for international businesses that want to make inroads into China’s promising sports business market. We further expanded our international business expertise to help Chinese sports organisations to get access to resources and opportunities globally.

We have expertise in areas of:

  • Media relations and operations
  • Stakeholder and government relations management
  • Athletes representation
  • Events development and management 
  • Sponsorship and endorsements
  • Broadcasting rights management
  • Digital media rights and social content marketing

We are based in Beijing, China, where the upcoming 2022 Olympic Winter Games will create a summit of business opportunities. We have also opened a division in the United Kingdom. 

Our approach is simple: our clients let us know what they want to do; we tell them how to do it and who will help them to do it. On the way to getting the jobs done, we find new opportunities for our clients beyond the original limit of their imaginations.

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Our consultancy builds upon the unrivalled insights and intelligence on the Chinese sports business. We have access to athletes, teams, federations, and government offices. 


We are the leading experts in Chinese sports business marketing communications. We manage media relations and deliver digital media content marketing solutions. 


We successfully make and facilitate deals in rights sales, sponsorships, and athlete representation and endorsements. We ensure the fulfilment of client value.


China Sports Business teams
Photo by Binyamin Mellish from Pexels

Who We Are

We at China Sport Business Consulting are a team with expertise in business management, media and communications, events management, digital marketing, and research. 

The team has expertise in areas where sports and media interact. Our team leader has advised bid campaigns of Olympic candidate cities, led sponsorship sales for FIFA, and managed media operations for mega sports events. Our newest business development adventure includes esports and introducing crypto financing brands to the sports business. 

Meet the Team